It is common for online retailers to display pictures and videos on sites. Instagram’s focus on visual storytelling and imagery makes it the ideal choice for merchants that want to establish their brands, showcase products and boost sales. Instagram emphasizes on visuals and is designed to share the story of brands beyond their product photos.
The social network provides an online platform for photo and video sharing that enables users to apply filters to their pictures, videos and share them on various social networking sites. The popularity of the platform goes beyond technical aspects such as digital filters and gives people ways to share their lives and businesses.
Instagram and Ecommerce
- Instagram enhances moments and creates memories through photos and videos. It offers emotional appeal as well as several other reasons why brands should consider using the social network.
- While other social media sites are available for outreach, a steady decline in their brand page reach has made it necessary for individuals and businesses to find alternative ways to promote their products and services through social networks.
- Instagram has experienced rapid growth with an active user base that surpassed expectations. The fast growing network continues to attract an impressive following of businesses that included ecommerce. With billions of photos shared so far and millions of photos shared on a daily basis, Instagram has proven to be an active network.
Enhancing Business and Marketing Focus
- Instagram set aside a section of the site that is geared towards businesses with the prospect of advertising platforms as it enhances its business focus. Find followers for Instagram
- Instagram does not restrict what people are able to see and followers have access to all posts that can be retrieved from the gallery and archived sources.
- Since Instagram is easy to use and offers a range of editing tools, the platform is suitable for innovative branding and visual marketing.
Using Instagram Effectively for Ecommerce
- It is advisable for businesses that use Instagram to use the names of their organizations as account names that will be tied to their brands. Your brand logo should ideally serve as the profile photo.
- Hashtags are a typical feature on Instagram and are frequently used when posting photos or videos. Try to minimize the number of hashtags that you use at once and keep them short.
- Engage with other users with comments and likes on their images.
- Use hashtags when you want to find pictures that are linked to your brand.
- Tag images consider including locations of the places where images and videos have been taken.
- Instagram consists of a number of editing tools that are useful for improving the appearance of images. Special effects can be created with numerous filters that help to determine the mood or tell the story of your brand.
Conclusion
A major reason why Instagram has gained popularity is the instant nature and authenticity of the images that are posted. The subjects that you capture should represent the identity of your brand or your perception. Along with sharing photos of your products, you can use Instagram to display your company’s character and personality with images of staff, premises and daily activities. In addition to all the above features, one can also use Instagram account analyzer tool to get daily insights of your account.
Bio
Walter Moore is a well-established digital marketer with one of the leading mobile application development companies. He has extensive knowledge in social marketing, especially gaining and marketing to followers for Instagram.
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